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Propelled by rising smartphone penetration, the launch of 4G networks and increasing client wealth, the Indian e-commerce market is anticipated to grow to US$ 200 billion by 2026 from US$ 38.5 billion in 2017 Online retail gross sales in India are expected to develop by 31 per cent to touch US$ 32.70 billion in 2018, led by Flipkart, Amazon India and Paytm Mall.