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The principle advantages for the seller consists in expanding range of consumers, which go straight into these companies that are not capable of due to the excessive cost to implement EDI, the power to make use of info technology to hold out gross sales to finish users, that’s, to enter the market “business – the buyer” as well as the elimination of possible brokers.
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That doesn’t simply imply that e-commerce internet sites need to look attractive (although they do): they should be usable (fast and simple to navigate round without irritating or confusing people), dependable (customers anticipate websites to be online 24 hours a day, seven days a week, and for pages to load at once), and safe (as a result of nobody is prepared to sort their bank card details into an internet site that isn’t safe).